Somethings aren't sustainable; right?
Question: Is enjoying a $3.00 cup of coffee sustainable; how about having two Starbucks' cafes three blocks away from each other in a small rural city of 10,000 people?
Often there is a need to break away to find quiet from Los Angeles' hyperbole. So, I pack my bags and go north to the mountains. Two Starbucks; I must have laughed the first day I saw them, and then wondered who would ever fill those cafes...maybe mumbling something like "...betcha back in LA they would be filled with people watchers and coffee drinking laptop carrying urban folks."
Starbucks cut an est. 600 cafes, lots of staff...lost my business, maybe yours... what theme of sustainability did they inject into our lives..?
Did they help us prosper?
Now it seems they also parted ways with W+K (the advertising agency that helps brand Nike). Darn, those are the creative people that had consumers all over America saying: " Just Do It" and " I want to be like Mike..", as in MJ --- Michael Jordan.
How does a brand comeback and say, we forgot about consumer's long-term needs?
Does having cool eco-friendly coffee names like Rainforest count toward sustainability?
Well in the case of this Starbucks cafe, it wasn't sustainable. Sad, several of the staff went to CalArts which is a great art school; what will they do to sustain, now.
Thanks for the visit.
w.s.
Comments
Great point!