Culture and Branding: Part 1

Simple: Most Americans seek to live in a race free society.

Branding sets the tone of culture. It has an important role in a free market economy. Which is why in most closed societies, corporations are limited, just like their people with reduced public freedom of expression. Branding is in some ways to be a reflection of all things special; products and services that can enhance the people. Or, ideals that can advance culture.

Branding is both public, and personal. It is a chat between one or more. In best practice, branding is one on one.

That is the point of leadership, and branding of race. Who gets to hold the Microphone and why. If Ethnic-America is underserved in the media, how and when do they get to share their advancements. Correspondingly, often those holding the microphone make a direct choice to speak (brand) messages that are based solely on their experiences, without a link to the greater needs or voice of the people.

The error comes into play when it is assumed that one person can speak for a whole Ethnic-American segment. Those days are long gone, only emerging communities have one thematic branding voice. Migrant-Americans, are a perfect example of a group that basically has the same core needs, and goals.

Today, the diversity within one Ethnic-American group is vast: educated, poor, and those in the middle.

Corporate Brands have the power to bridge cultural gaps ... Look at Microsoft. Because of their corporate goal to be in 90% of consumer's computers, they had to inject a multicultural message. Not only did they gain shareholder value, they also advanced culture, one person at a time.

Simple: