Branded Multiculturalism: sustainability?
And as my friend Jack Yan who was a co-author on the book Beyond Branding has implied many times:
"Bill, that's were we are.. effectual branding removes the aspects of race and skin hue. Then it can begin to unify culture, nations and a brand's voice. "
This all assumes that bad advertising, and marketing tactics had a critical role in the global economic meltdown. This happens, when consumers are provided incorrect information, when corporations don't care about the lifestyle of their consumers.
Who is America, what do we value at the core of our culture, and then do those elements extent globally...if yes, then we are engaging critical mass in a sustainable manner, while - advancing culture with creativity....
Its all about the investment. Cultural Stewardship defines the construct as it relates to you and I, your needs, and wants: safe families, better economics, clean water to drink. One wat or the other, branding will affect your life, your music, movies, product innovation, and personal goals that are sustainable.
This is Multicultural Brand Consultancy unique area of practice.
In the words of old school hip hop artists eric b + rakim in there 1987 hit I Know you got soul: it aint were you from it is were you are at.